God’s love is a love that initiates. God initiates a loving relationship between us and Him: He pursues us even when we ignore Him and want nothing to do with Him. Romans 5:8 says that "God demonstrates his own love for us in this: While we were still sinners, Christ died for us." As a man who extends gifts to win the affection of a woman, God extended the gift of Redemption through His Son, Jesus Christ.
Don't just view Salvation as going to Heaven, view Salvation as spending Eternity with Someone Who has loved you with an everlasting love. So, to speak in the stead of God, He is asking, "Will you spend Eternity with me?"
As a writer, my objective is to provoke thought. As a minister, my objective is to encourage you to Christ. As a disciple, my objective is to do these things in love.